Campaign details

Podravka Tea

CTR 30.62%

Campaign duration:
16. February 2017. - 26. February 2017.

Banner format:
Fullscreen Interactive, 320x480

Campaign goal:

Podravka’s goal with this campaign was to introduce new flavors of tea to consumers and raise awareness about already available flavors. So we created and launched an interactive full screen campaign in which users could interact with their smartphone by tilting a tea pot to the side so as to pour hot water into a teacup to brew their own cuppa! As many as 30 % of mobile users interacted with the banner by tilting their phone!

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